With Halloween season upon us, I thought I'd mention something important to marketers, that the costume market for Halloween helps illustrate.
This year, the trend has been for people to make decisions to buy costumes based on characters from films or television.
For adults, Pirates of the Caribbean has played a big role - both for men and women - in being an inspiration for their costumes. For guys, the movie "300" has been big this year, and they are buying a lot of accessories like swords, spears and shin guards to go with their costumes.
The reason I bring this up is the absolute importance of how you market to men or women in any area where you add items to the original purpose.
You don't market "accessories" to men, they won't come near that. With men, you sell them on "customize," not accessorize.
For example, you don't show a picture of a Harley motorcyle to a guy and then market extras as "accessories." It won't help your sales.
The point is both men and women can be sold on add-on items, they must be marketed to in different ways though if you want sales to grow in a meaningful way.
Understanding the difference between accessorizing and customizing as it relates to male or female customers is a start on increasing sales.
Comment Preview