Viacom (VIA-B) is getting serious with its "The Daily Show With Jon Stewart," as it's offering the entire catalog of shows from its beginning in 1999 on a website. It includes around 13,000 video clips, showing every moment of the show since it started airing.
The site has been created to be a moneymaker from the beginning, as it's built around an ad model, while providing the videos for free.
For users, the database is able to be searched by topic and date, and when they find a desired clip, will be able to see what else was featured on the same day.
A couple ways they're offering ad is in pre-rolls lasting for two to three seconds, which disappear, and then reappear, emerging from the corner of the picture, similar to regular network-TV spots.
Another way they're monetizing is through sponsorships on the front page of the site, where companies are allowed to sponsor sections of the page.
Sponsors will also be able to target ads to specific topics and receive feedback about what the visitor likes.
While the work so far has been in-house, to ensure that tages and descriptors would be written in a way that worked with the irreverent attitude of the show, from now on users and fans will be able to contribute to the project thorugh Wikipedia.
» Jon Stewart Signs on with Comedy Central Through 2010 from BizofShowBiz
Jon Stewart fans will be glad to hear that the political satirist has had his contract renewed with Comedy Central cable TV, which will now have "The Daily Show" on through 2010. Stewart has been host of the show since... [Read More]
Tracked on: October 19, 2007 5:06 PM | Permalink to Trackback