The announcement that Drew Carey asked his girlfriend Nicole Jaracz to marry him, seems to coincide with his upcoming debut as host of The Price is Right daytime television show on October 15.
It's an interesting look at how announcing things can be a part of a marketing campaign, as it seems this is.
I don't think it's a coincidence that Carey announced through his rep that he was now engaged, only a few days before his hosting role was about to begin.
This is a simple but powerful way of reminding people of a campaign, product, service, or whatever it is you're promoting.
People like to hear about interesting and personal things about people they interact with; that includes those marketing to them.
It could be an anniversary, birthday, personal attainment, or any of a large number of things. It personalizes who you or your company are, and it gives an opportunity to add that little tidbit that is the underlying reason for making a personal announcement to your customers.
Drew Carey did this and is getting a lot of buzz on the Internet as a result. We can do this with our email lists, web sites or blogs, etc. It's a great way to build good will while reminding people of our great products or services.
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