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Most of us know earlier in the year that BitTorrent Inc. went legitimate and opened an online video store selling licensed video from Hollywood studios. They are now going to offer that same technology to other online companies as well.

The new service will be called BitTorrent DNA the company says, and its first customer is Brightcove, who will use it for video streaming distribution across the web.

Along with streaming video, the technology can be used for software or video downloads also.

Being a P2P file-sharing program, while one file is downloaded or video streamed, it also will be uploading something from the user's computer.

"It uses your computer in a way that's very polite. When you're downloading something you're also uploading something," BitTorrent President Ashwin Navin said in an interview. "Users are aware of that when they read the user agreement when they download the BitTorrent (software) client."

What is really important about this is the costs this could save companies, with it being the difference between profitable or failure in video streaming in many cases.

Navin said most companies end up spending over 20 cents an hour to stream video online. Those that can't do it for under 20 cent an hour will lose money. He claims users of BitTorrent DNA will be enabled to drive the costs of streaming video to under 20 cents an hour, making video streaming a viable revenue model.