
Most of us have heard in the past that it's far easier to make money on existing customers than it is to get new customers. It's also a lot more expensive to attain new customers also.
In the area of online marketing, it's very similar. It's easier to make money on an existing business, than it is create an entirely new one.
A little secret a number of experienced marketers have learned through experience, is they can sometimes leave old businesses alone for a period of time, and they still bring in a surprising amount of money.
So instead of always attempting to created something new, many times it's better to simply add a little twist to something you're currently working, and make it entirely new; something that is an improvement to what you're currently doing.
You might as well do it, because potential competitors are always looking around for ideas that they can add something a little different to and market it.
You can either continually add and adapt your business to trends and wants, or someone else will do it.
The point is you can do it with existing businesses that have a core base you can market successfully to, rather than always thinking you need to create something brand new to make more money.
Some marketers lose out on a lot of business because they fail to add little changes to already successful programs, to essentially make it a new business built on the old.
It's also a way to make sales to existing customers by offering as a new and improved version or product, which you could even offer them a discount on.
You get the point. There's a ton of ways you can use your existing products or businesses to add something new to, which makes it an entirely different experience for our customers.
It's inexpensive, taps into an existing, trusting network of people, and it works!







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Posted by: aslam | December 3, 2007 7:20 PM | Permalink to Comment