While Yahoo CEO Jerry Yang has hinted he's not trying to make too many disruptive changes in the company, he is definitely making a good series of moves that should position Yahoo to produce some healthy profits in the years ahead.
His latest move is a deal with the top social networking site in England, Bebo, where Yahoo (YHOO) will sell the majority of the display advertising for the company. Yahoo already had a search partnership with Bebo. Bebo has a monthly audience reach of approximately 11.6 million people in Ireland and England.
Together the two companies will now reach about 75 percent of all online users in Britain.
"This exclusive partnership is the next step of our ongoing strategy to build the largest and most effective online advertising network," said Toby Coppel, managing director of Yahoo Europe.
The deal with Bebo is Yahoo's first in the social networking space.
Other deals made recently by Yahoo were the purchase of Right Media for almost $700 million and the acquisition of BlueLithium for $300 million. They also have advertising partnerships in place with hundreds of newspapers in the U.S., eBay (EBAY) and Comcast (CMCSA).
have you reviewed http://www.zooped.com social network ?
Posted by: social network | September 13, 2007 5:50 AM | Permalink to Comment