Reuters announced it has launched an English language website that will focus on South Asian news, business, sports and culture.
Along with India, the site will also target Sri Lanka, Nepal, Pakistan and Bangladesh. It will include text and video content, and will be available to mobile users.
The large english-speaking population of India underscores the growing, important role they play, along with the rest of the region.
Azhar Rafee, executive vice president, Reuters Consumer Media – Asia, said: “Reuters India follows the successful launches of Reuters online and mobile sites in the US, UK, Japan, Africa and China, where we have established a solid reputation for delivering highly relevant news and information directly to business professionals and consumers.”
This is of course a content move by Reuters to target the upwardly mobile audience in the region through advertising deals.
The overall population in the area has a growing amount of disposal income that's becoming lucrative to brands and advertisers. It's definitely worth taking a look at for online marketers in a variety of fields.
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