It's hard to keep up with the seemingly endless deals announced by Hollywood concerning deals for its content being put up on the Internet.
The industry clearly sees that in the not-too-distant future, online video consumption will result in delivering Nielsen ratings points, and thus more ad revenue to their bottom line.
Writing for Neeteevee, Allan Leinwand asks the question: "Can Internet Video Deliver A Nielsen Ratings Point?" He answers his own question with a yes, and I believe he's accurate, and we're not that far away from it.
Depending on who you talk to, online video growth will be anywhere from 30 percent by 2008 to 90 percent of all Internet traffic by 2011. That's in contrast to nine percent today.
What does this mean for online marketers? It'll give much stronger branding opportunities than ever on the Web.
While all the talk online will be increasingly in this space, it may give the impression that direct marketing may be in trouble. I don't think that'll be the case. Text advertising will remain a viable, powerful option. As a matter of fact it could even add more possibilities as direct marketing similar to that done on TV becomes available online.
As far as branding goes, this will be a huge change on the Web. Many companies have been waiting somewhat on the sidelines until quality, trusted content becomes available. That will become a reality in a very short time. The Internet will continually grow into a branding machine over the next several years.
Any online marketer should be putting things in their marketing pipeline that will reflect these new realities that are almost upon us.
The question facing all of us is if things will be in place that can handle the type of pressure that will be put on the Internet infrastructure as a result of this video surge.
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