Today is the official "National Talk Like a Pirate Day," a fun idea that has spread over the last several years.
Surprisingly, it is already a 10-year old practice, created by Mark Summers and John Baur in 1995 while they were playing a game of racquetball. They started to talk like pirates to one another while they played, to encourage each other on.
Summers chose the date September 19 (the birthday of his ex-wife) because it would be easy to remember.
People into the holiday dress up and talk like pirates. The day really became familiar to people whe the duo enlisted Dave Barry, the humor columnist to be the official spokesman for the holiday. When he wrote about it in his popular column in 2002, it took off from there.
For any marketer, this is a great look at taking an idea and turning it into something big.
Any brand, product or service will benefit from taking something as fun and simple as dressing and talking like a pirate and making it into a big deal. It was so popular online today that earlier it was the hottest topic searched for.
Connected to a brand or product, this is something that could be marketed all year round, but culminated in a day like "National Talk Like a Pirate Day."
What that does is keep it in the minds of consumers while building anticipation toward the big celebration day. Sponsoring something fun like that is a great way to keep your brand positioned in the minds of consumers.
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