PointRoll put out a new report saying rich media advertising works especially good for entertainment marketers and greatly increases consumer interest.
The “2007 Entertainment Performance Analysis” report says rich media grabs the attention of visitors and offers a more engaging experience through its interactivity.
Chris Saridakis, Chief Executive Officer, PointRoll, said: "More and more, entertainment advertisers are starting to embrace rich media as a key vehicle for ensuring online advertising success."
The specific categories rich media was successful at drawing consumers' attention to were new DVD releases, video games, getting people to tune in to TV programming and filling up theater seats.
Another important finding of the report was putting them up on an entertainment site didn't guarantee better results. Some of the best performing ads with rich media were on auto, computing and technology sites.
Auto sites performed strongly for branding, said the study, and technology and computing websites were better for interaction.
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