According to a SurveyU study, which compares its results with the Pew Internet/American Life Project’s online video study, there's a huge difference between the online video habits of college students and adult internet users.
One example of the difference, of adult Web surfers, only 57 percent have watched online video, whereas 93 percent of college students have viewed Web video.
As far as daily interaction with internet video, 19 percent of adults on the internet will download video, while a large 62 percent of college students will do the same.
“The line between creator and consumer is blurring for the Millennial generation,” said Dan Coates, cofounder of SurveyU. “When it comes to online video, college students have advanced beyond the rest of the internet population and are fully engaged in the complete online video lifecycle: downloading videos, rating content, posting comments, publishing video links and uploading their own videos.”
The only category where adult usage was higher than college students was in viewing online video with others.
Another difference between college students and adults is college students aren't as concerned about the quality of video as much as their counterparts.
Top ten sources students use to watch video (after YouTube's 90%):
Google Video (38%)
iTunes (34%)
MySpace (32%)
CollegeHumor (31%)
ABC.com (31%)
Ebamsworld (28%)
CNN (25%)
Yahoo (20%)
MTV.com (18%)
AOL Video (13%)
NBC.com (12%)
MSN Video (12%)
DailyMotion (10%)
FOX.com (10%)
CBS.com (9%)
Veoh (9%)
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