Devoted to online marketing, viral marketing, and web marketing

The hiring of former FED chairman Alan Greenspan by Deutsche bank is in direct correlation to the current crisis in subprime lending.

I talk here about him being probably more of a symbol of economic growth and than anything else; somebody hired to calm the jittery international markets.

The reason I bring it up here is because all of this is related to tightening of the money supply. In other words, it's getting a lot harder to get loans.

Most of us probably know to have a line of credit at a bank for our businesses, and it would be a good time to check your banks or other sources of money to see if existing plans are still in force.

Everything could have changed in the last several weeks, and we can't assume money will be there for whatever purpose our businesses may need it.

It would be terrible to lose the marketing deal of a lifetime, or bills you need to pay, that you were counting on your line of credit to take care of, not be there when you think it is.

This is a time to make an appointment with your banker and make sure your funds will still be available if you need them, and see if anything has changed since last talking with them.

If things are starting to look tight, it may be a good time to look at running leaner than you have, or at least have a backup plan available if things get worse.

If there ever was a time when this needed to be done, it's now. And I'm just not talking to U.S. marketers here, this is happening around the world.