In the final storytelling segment, Ira talks about a couple of common mistakes made by those trying to tell a story.
The first major mistake is in attempting to copy existing content creators in whatever medium being used. He uses the example of Ted Koppel. He asks why someone would attempt to copy Ted Koppel when there already is a Ted Koppel. Nobody wants a Ted Koppel clone when they can watch and listen to the real thing.
It's more important to talk like a real human being; to talk like yourself. The story trying to be told will never be compelling if it isn't talked about as who you really are.
Many businesses make this mistake as well. They look at what other successful companies are doing, and instead of adapting and adjusting it to who they are, they simply parrot the practical side of it. In other words they copy it exactly how the other company does it. The results are rarely if ever true to what the company is. Great companies will see a great idea and then make it fit into who they are.
For the second mistake made by storytellers, Glass says it's in not truly being interested in the world and the people within it.
How this is discovered is in the way you may create content where you are far too much part of it. This can also be true in who or what you may be telling a story about. If all that's there is someone or something, it can be hard to get people interested in what you are trying to show.
What is compelling and attracts people is the interaction between people and circumstances which makes them continue to be interested in a story. It's the drama interaction initiates and creates, which is what most people will be drawn to.
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