With this third video in the storytelling story, Glass talks about beginning quality, expectations, time and execution.
He says he may have taken longer than anybody he knows to reach the place where his particular taste and quality reached the level where he was able to deliver the goods.
In the beginning, people will attempt to create greatness, and will eventually find their work isn't really that good. It is at this stage where most people will give up. He says many times it's in the first couple of years of trying.
Glass adds that will many people it will take years before the quality of work reaches the taste or level of the content creator's desire.
Everyone goes through the stage of not only discovering their content isn't as good as they wanted, but also of wanting to quit. It's part of the business.
He gives a couple of tips on how to combat this tendency.
1. Put out a lot of work. This discipline will push you through the emotional lows that will inevitably come.
2. Not only put out a lot of work, but impose deadlines on yourself if you aren't required to finish something by a client. Imposing deadlines forces you to continue on no matter how you feel. Don't misunderstand this, the desire to quit comes from emotions. We can't let our emotions rule us when we look at our work and it doesn't reach the level we know it can.
Deadlines create an objective environment we continue to live and act in regardless of how we feel.
Glass adds that we have to learn to fight through the reality that it will take time to reach the level we desire. There's a big difference between have great standards and tastes, and the ability to execute those tastes.
When it comes down to it, create a ton of content and make sure the deadlines imposed by yourself or others are completely adhered to.
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