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Aug 8
The Onion Lands Own Channel on MySpaceTV

The MySpaceTV network has become a little more irreverent as satire publication The Onion has partnered with the News Corp. (NWS-A) social networking site to offer up its unique brand of entertainment.

Included in the partnership will be content from their various mediums: print, audio and video.

Along with their blog and podcast content, willl be additional video content from the Onion News Network, now available to be accessed on MySpaceTV.

Joking about the agreement, Onion president Sean Mills said, "The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible. MySpace was, of course, a natural partner in The%20onion%20partners%20with%20MySpace%20for%20branded%20%20channel.jpgthat regard."

MySpaceTV general manager Jeff Berman joined the fun saying,  "The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace). Also, we lost a bet."

All the fun and humor aside, this is a big deal for both parties, as the press release says The Onion included 4 million online readers and 3 million monthly print readers.

Other than a blog from the staff, it's not clear whether there will be other Onion content offered that will be exclusive to the branded Onion channel.

This is a direct response to the migration of younger users to Facebook. News Corp. has been offering several new initiatives recently to keep and attract younger audiences.


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