The Parents Television Council released its annual report ranking what companies sponsor family-oriented shows versus those shows peddling vulgarity, violence and sexually explicit content.
Proctor & Gamble (PG) came out as the number one company for advertising on family shows. Others included in the list were McDonalds (MCD), Viacom (VIA-B), Disney (DIS), Ford (F), Johnson & Johnson (JNJ), Coca-Cola (KO), Schering-Plough (SGP), General Mills (GIS) and Unilever (UL).
Toyota (TM) had the unwanted distinction of being deemed worst by the Council. Others on the worst list were General Motors (GM), Limited Brands, Volkswagen, Payless Shoe Source, Reckitt Benckiser, Vonage, Geico, Bayer and Allied Domecq Quick-Service Restaurants (Dunkin' Donuts).
Tim Winter, PTC president said those on the worst list sponsored "some of the most heinous content on broadcast television, including shows that depict sadistic torture and drug use, discuss themes of bestiality, oral sex and other sexually graphic dialogue, describe horrific crimes against children and use foul language."
Winter added: "We applaud those on our best list because they are contributing to the well-being of millions of families by choosing to be responsible sponsors. We've seen this recently demonstrated by Disney and Hallmark Channel in choosing to ban smoking in their films, and by McDonald's decision to remove a rapper who consistently uses derogatory language in his act from its concert tour."
The list is determined by prime-time ad buys by broadcast networks between October 2006 and May 2007.
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