The 3,600 hours of coverage of the summer olympic games by NBC (GE) will be more than the combined total of every previous Summer Games televised in the U.S.
With an approximate 2,200 hours of that being streamed online at NBCOlympics.com, it will present a great opportunity to monetize the content for NBC, which it intends to do. Included in the deal will be a digital component for the sponsors.
The site includes at this time video, blogs and a lot of news about athletes. You can also look through a large number of specific sports for those you're especially interested in digging deeper into.
Another great thing about the site is the coverage will be live, in spite of the 12 hour difference in some time zones. It will definitely give people the opportunity to watch their favorite sporting events and athletes.
The Beijing Games are from August 8-24, 2008.
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