With the growing demand Internet video viewers have to watch video where they want, a number of companies have been creating video ad networks to give users their wish. Heavy is joining a number of other web companies in making this a reality.
Recently MSNBC, iVillage, Washington Post and Glam Media have announced new ad networks for this same purpose.
Heavy has a new site called Husky Network - currently in beta - which allows you to monetize your video content. Heavy caters to the young male demographic between 18-34.
The presentation of the advertisements is pretty simple. In what Heavy called "Video Skins," which is simply a CPM-based ad unit centered around a video player, they offer up their various advertisers commercials.
Simon Assaad, co-founder and co-CEO of Heavy says, "We've taken the video skin unit and said, `Now we can put it on video players anywhere.' The publishers can make money out of our video skin unit as well."
Assaad added the key to success in the venture will be how the company is able to aggregate the video. Bringing together a number of content providers to create more scale is the key to making it work for them. If it works, it'll be done through gaining viewers outside the Heavy.com web site.
Pricing for the ads, which will be split 50/50, will be about $10 to $15 CPMs.
The company adds that the ad format will work with any type of video player.
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