AOL has repositioned it Truveo.com video search engine that originally was used for developers as a demonstration site which would eventually be used to integrate with AOLs' existing video search engine. They are now offering it as a one-stop consumer site for users looking for online video. AOL (TWX) bought the company in 2006.
With the proliferation of online video, and no end in site for growth, AOL decided to use the technology on a wider basis for consumers, who they feel will increasingly go to video search to find offerings lining up with their interests.
"While today's popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video," said Timothy Tuttle, senior vp of AOL Video, Truveo's co-founder. "The new Truveo.com solves this problem, so whether it's a dog riding a skateboard or the latest episode of The Daily Show, Truveo.com is the one-stop site for finding videos from across the Web."
This will be a directing site rather than hosting videos site. AOL won't have to pay for the bandwidth or serve up clips. Although users will be able to save videos as favorites, share and recommend their favorites to their friends and other viewers.
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