G2 Worldwide, a unit of WPP Group has purchased Refinery, an interactive agency.
Refinery offers website design, analytics and search marketing. Some of the clients of the 12-year-old company are Merril Lynch and Campbell's. Revenue for 2006 was $21.1 million. Terms of the deal weren't disclosed.
This follows on the heels of the big acquisition of 24/7 Real Media in May for WPP.
The company says they will integrate the new unit into G2 Interactive, under the leadership of John Paulson, president.
Joe Celia, Chairman & CEO, G2 Worldwide, said, "Bringing Refinery into the G2 group exemplifies our strategy going forward to field a truly unique offer in digital marketing services. In today's market it is not enough to excel at strategy and creative, but we have to be able to deliver the goods in technology, analytics and operational excellence too. By combining Refinery's best-in-class capabilities in these areas, with G2's digital marketing expertise, we provide clients with a new level of excellence in end-to-end interactive marketing services, and move our agency further in building an industry-leading, global communications network of the future."WPP has been adding to its tech capabilities with a number of acquisitions in the last several months. They've also added MDS Boole and Star Echo recently.
Comment Preview