When the surveys and studies last year started to show the average age of MySpace (NWS-A) users were reaching 35, you knew it wasn't going to take too long before a migration to other social networks would begin. So it's not surprising to see some of that happen with MySpace to Facebook.
It is a great lesson in how the world works in relationship to any business though.
Let's look at the age part of the equation. For MySpace, users under the age of 18 dropped by 30 percent. Why? Teenagers by nature are more migratory. Even in 
a physical town they'll hang out at the "cool" place for awhile, and once that gets old, they abandon it for the next hot place to hang out.
This is one of the reasons media companies value and target young people so much: they haven't made up their minds yet. About what? Almost anything.
When it comes to branding, we hear that young people are fickle, and some respond like we've discovered something new, but it's always been that way. Branding to young people must continue on because once they do decide, they will stay with that brand for a long time; possibly for life.
The reason they're fickle is the same reason they go from one thing to another: everything at this time of their lives is general, and not specific. Most don't want to tie down to anything or anyone at this stage of their lives.
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Four-part series on "What the Migration to Facebook from MySpace Means"
What the Migration to Facebook from MySpace Means - Part 1
What the Migration to Facebook from MySpace Means - Part 2
» What the Migration to Facebook from MySpace Means - Part 2 from TheAlphaMarketer
Let's go on and look at TV networks and web portals as examples of what will happen with social networking sites.The social networking space is now in a similar place that TV was when the cable industry began to emerge.... [Read More]
Tracked on: July 13, 2007 9:55 PM | Permalink to Trackback