With a talent of meeting the clothing needs of women through her wildly successful Bodyslimmer's Hip Slip, Nancy Ganz, through her R.Lilly Tuckerwear line, is now bringing that her clothing expertise to tween girls.
As with a lot of successful business ideas, Nancy discovered through her own tween daughter and friends that there was a real opportunity to offer an online retail business catering to this underserved market. The result is her tween fashion line that is presented well on the home page of the site.
One thing I really like about the presentation of the line is her "choose an attitude" sticking right out there to see. You can mouse over each individual girl representing a certain attitude and a fun change happens where the specific attitude is expressed even stronger. This is a very appealing and engaging way to attract the interest of tween girls.
When you consider girls of this age are starting to search out who they are, it's an especially great feature to offer different types of personalities to choose from.
Another part I like is how the company reaches out to parents, who have a vested interest in their young girls at this age. In response, the company offers their philosophy, saying to parents, "We at R.Lilly care about fostering healthy self-esteem and a positive self-image, and with that in mind have designed clothing specifically for tween girls. By encouraging them to use their imagination to create their own unique looks, R.Lilly aims to help girls feel confident and comfortable with who they are."
The specific clothing line offered by R.Lilly Tuckerwear is definitely unique, and caters to the tween who wants to be very self-expressive and show her individuality. It's also very trendy and offers young ladies the chance to be Hip and confident through the look developed especially for her.
A lot of girls struggle through their tween years, and a clothing line like R.Lilly Tuckerwear can be just the thing that helps them to develop a positive image and a way to express who they are.
This is a great service and a Website that offers tween girls a sticky place to hang out at and explore. The clothing and "attitude" give the girls encouragement on what to think about themselves and opportunities to help define who they are. R.Lilly Tuckerware does this in an excellent way, taking advantage of the strengths that the Internet has to offer.
The targeted tween girl market will thoroughly enjoy the various fashion statements and they can search to find if it fits who they are. That and the variety of social networking tools offered girls will make this a destination site for them.
R.Lilly Tuckerware has a good understanding of their market and has built their Website around the market they're serving. It's a great example of how to serve a niche market in an engaging way.
Video on First R.Lilly Tuckerware Fashion Show and Business
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