Quantcast co-founder and CEO Konrad Feldman says that the company is adding video and widget measurement to their free service in reponse to the extraordinary growth in those applications.
"Given the parallel explosion in widget use, the mandate is clear: If they want to attract more advertising dollars, publishers must measure and understand their video and widget audiences," said Feldman in a statement. "We look forward to providing them with the accurate, third-party metrics and the easy-to-use graphical reports they need."
Online video use grew by 56 percent over the past year, and is estimated to reach over $4 billion in advertising revenue by 2011.
The new service will be able to track, follow and measure all media that is based on Flash; both in online games and videos. It will also do the same for desktop and online widgets. Users will be able to follow their creations wherever they spread to.
This is of course the prelude to attracting advertisers, who are increasingly demanding accurate audience size, demographics and lifestyle preferences with their deals.
The service empowers site owners to get verification from an independent source on their data; including specific sites and general categories.
For media agencies, Quantcast will offer up a list of Web sites that coincide with the goal of specific campaigns.
The new service is free, but those that want to join must join the company's free Quantified Publisher Program.
Feldman said the service will remain free, but will be monetized by bringing advertisers and publishers together.
Comment Preview