The Pew study on Internet video viewing reminded me again of what I think is going to be a trend for years: the creation of a semi-professional video market on the Internet.
While most people say they prefer viewing professional video online, those in the young male demographic especially also like amateur video. Of young males, 43 percent say they prefer professionally produced video, while 34 percent chose amateur; another 19 percent said they like both.
Of all online video viewers, 62 percent prefer professionally made video.
What's happenig with these types of numbers coming forth, are professional online video content providers are making their videos a little more amateur-like, while 
amateurs are trying to up the quality of their videos.
This will obviously work good in the young male demographic, but I think with people overall leaning toward professional looking video, it will resonate with them as well.
I'm not talking here about TV shows or movies that are on the web, rather I'm referring to short-form video created specifically and originally for the Internet audience.
What's interesting, is as video content creators respond, there will be a decreasing line between what is considered professional and amateur in the short-form arena. That will create a tremendous opportunity and challenge for all those competing in this market.
For amateur creators, they'll need to start bringing things to higher level if they want to compete successfully in the market. Not much user-generated content of the amateur type will be monetized very strongly.
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