Devoted to online marketing, viral marketing, and web marketing

In a Nielsen NetViews and NetRatings survey it was found during the month of March that approximately 81 million of the 129 million people iwth broadband Internet access watch movies or TV online. That's an increase of 16 percent since September 2006, where 70 million people watched TV or movies online.

For the television networks, ABC.com (DIS) led the network websites for viewers, while Yahoo! (YHOO) Movies was #1 in viewership for watching movies online.

The trend of watching professional media online continues, as the study found that it still doesn't cut into watching TV on a regular TV set. This is good news in that it's not taking away from, but increasing the market size for the networks; this has been the case since the new media has emerged.

"There have been major changes over the last 30 years in how television is consumed–the remote control, portable TV, time shifting DVRs–but one of the most dramatic promises to be television via the Internet," said Tim Brooks, Research Committee liaison to the CTAM Board of Directors and Executive Vice President, Research, Lifetime Television. "This new study helps us understand the impact of this radically new method of distribution both as it is now, in its infancy, and how it is likely to unfold over the next few years."
 
Of course we're still waiting for more content and a better interface to make this really take off. We're not too far away from that happening.