The Maui Pineapple Company, the world's largest grower, processor, and shipper of Maui pineapples, has launched an online marketing campaign to promote its extremely popular fruit.
There are several things I really like about their campaign. For instance, they promote the uniqueness of their specific, proprietary product saying, "Maui Gold pineapple is a special hybrid variety of fruit developed and harvested only by Maui Pineapple Company in Hawaii. Maui Gold has a rich golden color, incredibly sweet flavor, low acid content and contains three times the Vitamin C of a traditional pineapple."
It focuses on the exclusiveness of their product and separates them from their competitors. I like the description in that it offers a simple but powerful portrayal of their product which makes you want to go out and get some right away. It's something to consider when writing our ad copy.
One of best tried-and-true marketing tools is offering discounts to get people to try your products or services. The Maui Pineapple Company does this in their marketing by offering consumers a opportunity to save up to $10 on their purchases through December 31, 2007.
To promote their product and website, the company offers online shoppers a $10 discount for their six-pack orders, and $5 on their two-pack orders. They keep it simple and easy to do by having customers use two simple promotional codes at the checkout: HANGTAG6 on six-pack orders, or HANGTAG2 on two-pack orders. A whopping four million pineapples will be included in the promotion.
In a recent press release, Howard Nager, Maui Pineapple Company vice president sales and marketing, said, "This is a tremendous opportunity for consumers throughout the country to get a taste of Hawaii. This tropical delight will not only bring back many fond memories of their trip to Maui, but will also bring the taste of Maui to those who have not yet traveled to the Valley Isle. Since pineapples are the symbol of hospitality, this delicious gift is a great idea that can be sent to relatives or friends for most any occasion or special event."
Their website also has numerous, interesting places to visit. You can find some pineapple lore and history, nutrition information and recipe ideas and a list of recipes, among many more fun things.
The consumption of pineapples has been growing among consumers and demand growing. Maui Pineapple Company is ready with its quality Maui Gold brand to offer up delicious and healthy eating to its customers.
It's a great story, a great product, and the company is now letting the world know about it and making it available through their online marketing efforts and website.
Comment Preview