With over half of all adults on the Internet viewing online video, 19 percent of them do it on a daily basis.
Of all those adults viewing video, a huge 62 percent prefer video that's professionally made, against 19 percent prefer to watch amateur made video. Another 11 percent don't care one way or another.
While a working definition of what the difference between professionally made video and amateur has yet to be made, I would assume it's the difference between somebody shooting something with their moving, handheld camera in their 
backyard or video from a mobile phone.
When you view a black and white classic video, do people consider it amateur because of the lack of color or poorer quality? What about amateur video sold to news outlets and put up on television? Is that professional or amateur?
Definitions aside, I think it is determined more by how the viewer perceives it. Is it professional to them while they're watching it is probably the deciding factor. Most of us know the "feel" of professional when we view it.
The leading category for watching online video remains the news. Most of that is probably related to them being one of the first in the space and the short-form video they offer which is preferred by most online video viewers. Other important categories at this time are political, movies, TV, sports, comedy, music and commercials.
Concerning commercials, Mary Madden, senior research specialist at Pew Internet said, "We wanted to pick up on the Super Bowl effect of people using the Internet to watch commercials or ads after the fact. Also, there is a whole rise of commercials that look like they were generated by individuals in their living rooms, but [were] in fact funded by some marketing campaign."
As far as the best spreaders of online video, young males continue to lead the way. They are more likely to upload video, share it and comment upon it than any other demographic.
The majority of online video is still viewed while in the home, although one in four people view it from work.
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