Online video has been one of the more exciting and talked about online activities for some time now. A study by Ipsos Insight called "Face of the Web," shows that it's the fastest growing digital media.
The increasing market penetration of broadband has made this a reality. While the U.S. is the fastest growing market for online video, other developed market are growing at a fast pace as well.
Of adult internet users in the U.S., 36 percent have either viewed a TV show online or some other type of video. At the end of 2005, that number was 28 percent. Of those 36 percent of online video streamers, about 75 percent have viewed some type of online video in the last 30 days, speaking of a growing core base.
“Increasing penetration of broadband access and PC ownership globally signals that the PC will begin to really assert itself as a ’second screen’ within the household,” said Brian Cruikshank, executive vice president & managing director of Ipsos Insight’s Technology & Communications practice.
I'm looking forward to seeing what happens as long-form, professional content becomes a more prevalent part of the online video experience. By the end of this year it should be in play in a big way.
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