I presented a series of videos on my managersrealm blog by Eben Pagan that dealt with ways of improving hiring for a virtual or physical office - or any business for that matter.
What I want to talk about it here is the beauty of the series of videos and how it leads customers to opt in to Eban's mailing list.
One of the secrets to Internet marketing today is providing high quality information that is also a marketing message at the same time. The key is doing it in a way that viewers really don't know that it is marketing even after they've viewed it.
The major way that's accomplished is in the very quality of information that is offered. We can't cheapen or degrade it so we can quickly get to our marketing. Rather it's far more important to provide such good information that it leads the viewers wanting more, which in a laid back you just happen to offer them.
I would recommend going here and viewing the videos. Again, they're relating to the specific subject of learning better ways to hire people for your business, which was valuable enough for me to put on my managersrealm blog, but from an online marketing point of view, we need to look how he leads people throughout the videos to the ending where you want to sign up for his newsletter to get more of the content he offers.
While the majority of talk on online video is in reference to monetizing it through offering advertising, this is another underutilized way to provide a quality video experience to viewers that leaves them wanting more, while not really having the feel that they've been marketed to.
Online video will be far more than simply watching TV shows, movies and user-generated content. There's a whole world of online marketing video for those who understand the power of using quality video content to get people to take the action you want them to. This is one great example of how to do it.
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