The new report from JupiterResearch, “U.S. Broadband Forecast, 2007 to 2012: LECs Maintain Advantage of Cable Operator in Quest for New Subscribers (who thinks of these names?)," says that by 2012 broadband should experience an additional growth of 36 million subscribers.
When including the current broadband usage, that would be a market penetration in the U.S. of 70 percent of households, which would equal about 86 million homes.
It is also expected that costs should decrease, which would give those who make less money a chance to get a better Internet experience.
"Price reductions are responsible for driving take-rates for DSL services offered by the incumbent local exchange carriers, while higher broadband transmission rates and attractive bundles are driving consumer adoption of cable modem service," Analyst at JupiterResearch Doug Williams said. "As broadband becomes more attractive to consumers from an economic perspective, current dial-up users will be more likely to migrate to broadband service, and consumers who are new to the online population will never take dial-up service in the first place."
Of course what this means to online marketers is the ongoing growth of audio and 
video content viewing, as users are able to access the material much more efficiently, along with the usual interaction with writing along with it.
Comment Preview