
The producers of LonelyGirl15 have been scrambling to save their popular Webisode, as they've tried adding product placements to the show and even have asked for donations. Those days may be over, as they've signed a two-month deal with Neutrogena for a product placement.
The show has had over 200 episodes since it broke into the Internet consiousness, with the ensuing discovery that it was being professionally produced probably being an even bigger story than the fascination with the character and story itself.
This particular deal is unique in that Neutrogena itself will be a branded character
in the show.
"This type of integration actually allows us to achieve even more reality for our show," creators Greg Goodfried and Miles Beckett said. "The most important thing is telling a compelling story. In this instance, the story line comes first and the fact that the new character works at Neutrogena heightens the reality."
The storyline will be built around four young people that are searching for a friend that is being held against her will. In their search a clue is discovered that leads the characters to a scientist that low and behold works for Neutrogena.
Neutrogena is helping their own cause by promoting the episodes on their own site and including streaming video. It will appear for a two-month period.
When Neutrogena was approached, they immediately liked the idea, seeing the LonelyGirl15 series attracts teen and young adult females, the company's targeted audience.
Jennifer Garner is the face of Neutrogena.







» Monetizing Online Video: No One Answer from TheAlphaMarketer
Recently Rocketboom announced a sponsorship deal with YouTube (GOOG) and Neutrogena will be part of the LonelyGirl15 ongoing Web serial with a product placement strategy.Some of this will include pre-roll and post-roll sponsored insertions in the case ... [Read More]
Tracked on: June 23, 2007 3:17 PM | Permalink to Trackback