Fark is among a number of sites that exist for the purpose of poking fun at the numerous news stories out there.
As Fark founder Drew Curtis says, it's not about the content of a story, as much as the way a headline can be changed to make it funny.
"For me, the tag line is more important than an article. If the tag line is funny, it trumps everything else," he told Rolling Stone.
I think one of the reason why sites like Fark.com work so well is the Internet is inundated with change-the-world wannabees, which makes it in many cases boring and depressing as people twist an endless amount of information to promote their point of view - whether it's really backed up by facts or not.
In many cases the Internet is becoming a place being taken way too seriously by those writing. The comedic relief of a site like Fark and others helps to poke some holes in these bloated blowhards who think someone really want to hear what they say.
Of course another side to the story is if you can write fun headlines that make fun of these types of stories, you have a good chance of being put up on the front page and get a big influx of Web traffic. Yes, I've been "Farked" on some of my blogs and have seen huge traffic surges that usually last for about 3 days.
Curtis also released a book earlier in the year which called, "It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News." It pretty much says what the Web site represents and does.
The Web site itself draws over 3 million visitors a month.
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