Google has responded to the desire by marketers wanting more control of their Adsense campaigns by offering marketers customized reports showing them "exactly where their network ads have displayed and giving them site performance metrics by domain, URL, impression, click, conversion and cost," said Clickz.
Now Adwords customers can know which of the sites their ads are on perform best and which perform poorly. From there markerters can use Google's site exclusion tool to get rid of sites that aren't meeting expectations, bringing them a better ROI.
Jeff Pruitt, EVP of search at iCrossing and president of the Search Engine Marketing Professional Organization, responded to the news saying, "If you have access to performance data and syndication, if you can then drop sites based on their performance, it has now made contextual that much more relevant. Before, the sense from advertisers was that contextual did not work out-of-the-box as well as people thought it would. This adds one more layer of relevancy."
Google said this will increase content relevance even more by checking the data on how marketers interact with the reports.
The company said that within two weeks, the U.S. and all international markets will have access to the reports, with the exception of South Korea.
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