A study by WebCollage found that 91 percent of online shoppers surveyed said that it was “important” or “very important” for retailers to offer complete explanations of products on their Web sites. When they do their online research for products, it's the most important requirement by consumers.
“The survey reinforces results from WebCollage testing, completed across hundreds of thousands of consumers on retail websites, that shows when consumers see enhanced product information from manufacturers on retail websites their conversions increase by more than 80%,” said Jed Alpert, vice-president of marketing for WebCollage.
Another 82 percent of shoppers added that they were more apt to return to the 
Website and make a purchase when a retailer offers the indepth information they are looking for.
Also connected to key product information was 73 percent of shoppers would probably buy products from the physical store of the retailer as well, when the information is provided that they're looking for.
The other major finding of importance was the information being kept up to date. If the product information wasn't current, 37 percent said they'd go to a competitor's site, while 55 percent said they would visit the manufacturers site instead. Once they go away from your site unsatisfied, all bets are off as to whether you'll benefit from the visit at all.
We must have complete, up to date, reliable information about whatever products we carry. The percentages of people requiring it are so high, that those that neglect it won't be competitive.
One of the major strengths the Internet has to offer consumers is the ability to search out information about products without being interrupted by salespeople. If we don't provide it for them, we will lose out on a huge amount of business. The answer to it is simple: Provide it!
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