Traditional media websites have been revamping lately to reflect the existing blog world and the emerging online video one. AOL (TWX) recently changed their news site to what amounts to a blog, with some links on one side of content and user-generated options on the other.
CNN is the latest to change its site after a time in beta.
One particular change I like is concerning the user being able to interact with a story through the medium they prefer. For example, you can decide on whether to read the story, watch video or use a multimedia slideshow using provided tabs on each story page.
The current site had users needing to open pop-up windows in order to watch vidoes on text pages. As with other media sites, they're also starting to include 
posts provided by Sphere blog search.
Overall the key change is in reference for the growing demand for online video clips, which is the major driver of the new changes.
They switched from a Microsoft (MSFT) media format to one using Flash video which more easily used across browsers and
includes a wider array of features. It doens't hurt that RealPlayer just released an updated version. Videos will also be seen in a larger window at 575x325 pixels.
CNN has also gotten rid of their subscription-based video service and replaced it with an ad-based model so viewers can watch for free; something surveys have shown they're willing to do.
Nick Wrenn, CNN International’s managing editor for Europe, the Middle East and Africa said “We want to show off as much of that as possible, and the changes we’re making will allow people to watch more video in a bigger screen.”
The revised site is set to launch on July 1.
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