But ... when it comes down to it, product information is just as important.
An annual study on habits of U.S. media usage of men by Maxim, shows that men in the 18-34 age group are now spending more time online then they did a year ago.
Of those men surveyed, 83 percent said they watch less than 5 hours of television a day. When asked the best way to reach the male U.S. audience, 74 percent still believed using television would be the best way.
Using a magazine or the Internet was pretty much the same percentage at 56- and 55 percent. Radio was the lowest at 17 percent.
Most of the men surveyed confirmed that what attracts them are female models and some added humor. They added that although they need to be part of the mix in reaching the 18-34 male U.S. demo, at the same time they definitely wanted product information that was thorough and easy to understand. Close to 40 percent said product information was what they would focus on.
Some of the other responses show that this demographic is similar to others in that they're using multi-channel outlets to view their content. Of those using the Internet, 30 percent said they used social networking sites, while 26 percent also forwarded interesting things they think their friends would like to see.
Those marketing to young U.S. males successfully are doing it cross-platform, taking advantage of all the media outlets available. This again confirms that this will be the future of marketing in any country that has scale in these various media channels.
Comment Preview