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Jun29
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The announcement that the recently completed Web video series "Prom Queen" will be offered as a full-length feature is an interesting, but not entirely surprising move by Michael Eisner, the former CEO of the Walt Disney Co. (DIS). Amazon.com (AMZN) is now offering it through their Amazon Unbox service exclusively for the next 30 days. It'll be priced at $10 to buy it and $4 to rent it for 30 days. The show was originally played online in 90-second episodes, and will now will run at full-length for 130 minutes. Eisner's production company Vuguru, says that the online series ended up with 15 million downloads since its April debut. "The wonderful thing about producing in the new-media landscape is that fans can reach shows like 'Prom Queen' on a number of platforms," Eisner said. "Amazon Unbox gives shows like 'Prom Queen' longevity and serves as a new mass medium and unique way for the show's followers to watch."
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Jun29
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Roo, the Web broadcasting company says that they've gathered together over 18,000 licensed video clips from new organizations, record labels and movie studios. With that content in hand, they approached Tribal Fusion to work out a contextual application that can...
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According to Brian Wieser, senior vice president-director of industry analysis at Magna Global, online video ad sales will increase by 55.5 percent to reach $365.5 million during 2007. For 2008, growth will be similar, increasing by 53.2 percent to finish...
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The beginning of this Reuters article attempts to make it look like YouTube is demolishing its competition in people viewing videos on its site.The opening statement saying that after having media companies tell them they must pull their copyrighted videos...
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Jun28
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Most people familiar with Rupert Murdoch and his attempt at moving into China know that his wife, Wendi Deng, has been the key figure in trying to make it happen.While her role has been unofficial as far as News Corp....
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HBO has launched its heavily marketed short film series tonight, HBOVoyeur.com, which the TV channel says is made to remind people that they can tell stories better than anybody.The short-form films will be based upon various activities taking place in...
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Traditional media websites have been revamping lately to reflect the existing blog world and the emerging online video one. AOL (TWX) recently changed their news site to what amounts to a blog, with some links on one side of content...
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The as yet unnamed online video venture by News Corp. (NWS-A) and NBC Universal (GE) has hired former Amazon.com executive Jason Kilar to head the upcoming Website. Kilar will start his tenure on July 9.NBCU CEO and president Jeff Zucker...
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Jun27
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MySpace (NWS-A) has been somewhat quietly going about putting together an online video challenge to YouTube (GOOG). It's interesting in that MySpace users were part of the reason for the rapid rise of YouTube in the first place.On Thursday the...
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Fresh off his successful online run of his short-form video series "Prom Queen," Michael Eisner and his online production company Vuguru is partnering with Dinosaur Diorama Productions to create a new web series based on a fictional indie rock band.This...
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Jun26
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There is no doubt that the online market is exploding with sites that offer up recipes. A number of sites have emerged that have thousands upon thousands of recipes on them. Why is this the case? Recipe searches are one...
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The move by ManiaTV.com to get rid of user-generated content on its online video site makes some interesting statements through their actions that need to be looked at.Let's look first at a statement that ManiaTV's chief marketing officer Peter Clemente...
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This week Time Warner (TWX) is set to launch its revamped AOL news portal with many changes based upon the way blogs are set up.There will be more interactive elements like enabling visitors to vote, polling and user-generated news on...
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The recent announcement about business.com being put up for auction brings some online issues to mind that are worth taking a look at. The online business web directory is projected to auction off from between $300 to $400 million. The...
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Jun25
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The Virtual Goods summit at Standford recently brought up an interesting point about what makes some virtual items move so well and be priced at certain levels. Part of the answer brings up something that can be used in any...
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Does anyone get the feeling like me that there hasn't been much new going on in the monetization of the online video world? The longer time goes on, the more it looks like Google (GOOG) is letting a golden opportunity...
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When Brian Baker, CEO of Widevine Technologies, showed media company executives how fast a person can take a video clip, strip out the commercials, and put it back online, they knew they needed the technology the company offers for online...
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Internet users in the UK stream online video more than any other country, according to comScore. Of all UK online users aged 15 or over, 80 percent watched an online video in April 2007. Their closest rival was their neighbor...
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Jun24
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It's going to be some amazing times in the widget field as far as monetizing goes. We're just starting to see some interesting things come out.The latest one I've seen is from GoodStorm Music could work well on targeted sites....
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Last week EU regulators cleared News Corp. (NWS-A) and NBC Universal (GE) to launch their alternative rival to YouTube (GOOG), which is as yet unnamed.According to the European Commission, they were unable to find any antitrust problems and had received...
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Saying it's a move to cut costs, Pier 1 Imports (PIR) has announced it's closing it e-commerce business, the second major retailer to make the decision over the last couple years. TJX Companies Inc. did in in October 2005. The...
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The industrial online sector is going in pretty much the same overall direction that most other businesses are. In a survey from GlobalSpec called the 2007 Industrial Marketing Trends Survey it found that industrial businesses will allocate a larger portion...
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Jun23
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From March of 2006, daily online video usage in the U.S. has risen by 56 percent, according to a survey conducted in March 2007 by Magid Media Futures.With users from the ages of 12 to 64, video viewing in the...
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A study by Hitwise shows that in the UK, YouTube (GOOG) is about to overtake the BBC site as the most visited homepage in the country.For the last two years, bbc.co.uk has been the number one ranked entertainment site in...
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In a protest to the higher music royalties forced upon Internet radio Web sites, a number of online radio sites will be participating in a "Day of Silence" on Tuesday in the U.S.The Copyright Royalty Board instituted the royalty rate hikes...
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Pando Networks Inc. has been popular with consumers as 8 million people have signed up for its free Internet video sharing and publishing service. The business has now launched a new service targeting online businesses with a commercial version which...
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Recently Rocketboom announced a sponsorship deal with YouTube (GOOG) and Neutrogena will be part of the LonelyGirl15 ongoing Web serial with a product placement strategy.Some of this will include pre-roll and post-roll sponsored insertions in the case of Rocketboom, and...
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Silverpop reviewed 150 email marketing campaigns in reference to how they interacted with the landing pages, and the results found that large numbers of them still had problems that cause visitors to abandon them. It's amazing when you consider about...
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Jun22
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A report by the NPD Group shows that Apple (AAPL) has now become the third largest music retailer in the U.S. in the first quarter, passing by Amazon.com to reach the milestone. The company now owns 10 percent of the...
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With the acquisition of online sports site Rivals.com, I think Yahoo! (YHOO) has made a smart move and may be giving us a look at how they plan on going forward.First, I think the acquisition itself is a good one....
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EBay (EBAY) is starting to put its ads on Google (GOOG) again, but is limiting their exposure to over reliance on them by increasing their business with other advertising services.This is response to Google's attempt at drawing eBay's Paypal users...
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Jun21
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According to PricewaterhouseCoopers' Global Entertainment and Media Outlook, Internet advertising and access by U.S. consumers will continue to grow in the double digits through 2011. The major drivers of that growth will be social networking, entertainment sites and high-speed connections...
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The idea of launching an "Adsense" for video isn't new, it's been asserted before. Even so, Blinkx (BLNX.L), a video search engine says it finishing up on its new Internet video advertising project they've code-named Project Trilby. On Monday when...
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We're just past the half-way point of June and the projections for the online holiday shopping season are already starting to come in.Let's define shopping for a moment, as represented by Advertising.com's second annual online holiday shopping study, cited by...
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The most popular TV network in Brazil and YouTube (GOOG) have partnered to offer content from the network on it new Brazilian Web site. Globo has its home in Rio de Janeiro.Commenting on the deal, Google's Brazilian representative Alexandre Hohagen...
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When Sport Illustrated announced in January that they were going to purchase FanNation, it was considered so small that people were wondering what the $20 million was going for. There were others that thought it was a pure play to...
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Jun20
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The producers of LonelyGirl15 have been scrambling to save their popular Webisode, as they've tried adding product placements to the show and even have asked for donations. Those days may be over, as they've signed a two-month deal with Neutrogena...
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Quoting Joost CEO Mike Volpi, CNNMoney.com writer Adam Lashinsky says concerning the mission statement of Joost, “We want to transform the way people entertain themselves.” He goes on to contrast that statement with one that he elicited from Terry Semel, former...
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The lawsuit by Warner Music Group last month evidently motivated Imeem Inc. to rethink their practices, as they launched a digital music service Wednesday that is based upon an ad model that will share revenue with the artists and music...
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YouTube (GOOG) is making a strong move on the international front as it is about to launch versions of the site in nine countries. Getting a site connected directly to each country and languages will be U.K., Ireland, Spain, Poland,...
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Jun19
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In a deal with Visible World, an ad technology company, MTVN will now be able of offer programmers and advertisers the ability to change and manipulate ads in response to changing circumstances.This is something that TV advertisers especially have been...
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Can you call it a season? Will it end up being linear similar to broadcast television? Nobody knows yet. But with former Disney (DIS) CEO Michael Eisner, he has to be thrilled with the success of his first attempt at...
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Citing a report from the European Interactive Advertising Association (EIAA), marketingcharts.com says that 62 percent of European moms with children between the ages 0-18 now use the Internet on a consistant basis. That's up by 9 percent from 2005. Of...
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The Beatles have been notorious for slowly responding to new technology and music distribution throughout the years - and they've kept that reputation intact -as Paul McCartney finally released his first digital offering this spring by putting all his single material...
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Jun18
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But ... when it comes down to it, product information is just as important.An annual study on habits of U.S. media usage of men by Maxim, shows that men in the 18-34 age group are now spending more time online...
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Writing an article for one of my other blogs made me think of some of the simple but powerful truths concerning online marketing.Most of us know the relatively short history of the Internet, and what some may call the "irrational...
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Microsoft (MSFT) has changed the name of its online television platform, the company announced on Sunday. Formerly called Microsoft Internet Protocol Television (IPTV), now the service will be named Microsoft Mediaroom. The service is currently used by 10 big media...
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The inevitable has now happend! Terry Semel who has been under pressure for some time on the lack of results for Yahoo! (YHOO), has finally been ousted from being CEO of the company, and has been replaced by co-founder Jerry...
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Jun17
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PayPal Inc. and mPoria Inc. Partner for Cell Phone PurchasesThe partnership between PayPal Inc. (EBAY) and mPoria Inc may a preview of the strategy eBay will use to kick start its growth again.The agreement will allow shoppers in the U.S...
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In conjunction with its The Knot TV broadband channel, TheKnot.com will launch another six new original Web series throughout the popular summer wedding season. The fashion editor for TheKnot, Heather Levine will be featured in Trends of the Season, a...
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MSNBC has made a deal with Thomas L. Friedman to base a theme on their online news site - MSNBC.com - around his best-selling book The World Is Flat: A Brief History of the Twenty-first Century.On the site, Friedman will...
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With the Internet poised to offer up unknown amount of significant revenue in the next few years in video, various media and tech companies are making investments to make sure they're positioned for the surge.One of the latest investments is...
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Sony has been responsible for TV hits like "Who's the Boss?" and current hit shows like "Rescue Me" and "The Shield." Yet, while Sony Pictures Television has offered up a lot of content in the U.S. for TV over the...
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Jun16
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For the month of May, the New York Times (NYT) was the leading traditional online newspaper in unique visitors, drawing 12,755,000. That's almost a million less though than they drew in April's 13,735,000 unique visitors, according to Nielsen. The USATODAY.com...
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With a "Sweet Sixteen" party being one of the more important events in a young woman's life, MTV has been tapping into that importance with their "My Super Sweet 16" tv show.Working in concert with their focus on creating a...
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Jun15
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A report from comScore Media Metrix on Friday shows that Yahoo Inc. (YHOO) received over 10 million more unique visitors to their site than Google. Yahoo finished with 130.5 million visitors for the month.Their closest competitor for May was the...
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The cancelling of her summer tour for Kelly Clarkson is a huge disaster. A couple days before she announced it, she had fired her manager. She cancelled because of low ticket sales.For marketers, this is a really good lesson. First...
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A report by IDC Internet on the projected growth of online advertising revenue, says that by 2011 it will just about double.The major driver of that growth will be rich media advertising.In 2006, total Internet advertising reached $16.9 billion, it's...
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Jun14
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Clearwire announced that it has signed deals with satellite TV providers DirecTV (DTV) and Echostar (DISH), which will enable them to offer high-speed internet services to their customers. It's a bid to become more competitive with the cable companies' triple-play ...
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The growth of Internet Yellow Pages has been modest in comparison to other areas of the Internet, but the space is full of opportunities as no true leader has emerged to dominate the field.Yahoo (YHOO) still leads the space with...
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In North America alone in April, 81 million widget users in some way saw or interacted with a widget. That's 40.3 percent of all Internet users on the continent. It has become so pervasive that comScore now had dedicated a...
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Jun13
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In an interesting study with some surprising results, a new survey by International Communications Research reveals that people still feel receiving mail in their mailbox is better in some cases than any other medium - including email.When receiving junk mail...
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A study by WebCollage found that 91 percent of online shoppers surveyed said that it was “important” or “very important” for retailers to offer complete explanations of products on their Web sites. When they do their online research for products,...
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Google has responded to the desire by marketers wanting more control of their Adsense campaigns by offering marketers customized reports showing them "exactly where their network ads have displayed and giving them site performance metrics by domain, URL, impression, click,...
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Jun12
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The Top Chef reality show has attracted a number of sponsors this year, including heavyweights The Glad Products Company and Toyota.Bravo has enlisted Glad as the exclusive sponsor in their product category, and they will provide the $100,000 grand prize...
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While newspapers have been presenting online video for some time, their foray into online video broadcasts is a newer strategy. What this story is all about is local online ad revenue, which newspapers dominate the TV stations in. A study...
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The growth of the online ad spending market in Europe is continuing strong as it reached the $10.8 billion mark in 2006, almost double where it finished in 2005, according to the European arm of the Interactive Advertising Bureau.The UK...
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Jun11
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With Cricket being one of the fastest growing sports in the world, and huge in India and Asia, ESPN (DIS) has purchased the top specialty cricket Web site in the world - cricinfo.com. The site, which now draws 7 million...
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The country music publishing company, Cal IV Entertainment, which has the copyright on 14 No.1 hit singles, has sued YouTube in a class action lawsuit on June 7. Cal IV Entertainment has copyrights on top stars like Tim McGraw and...
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In a bid to gain market share on the dominant search company in China, Baidu, Google (GOOG) has partnered with one of China's largest portals, Sina. Google will power Sina's search, while in exchange, will put its Adsense on the...
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Atlas' ad server data has found that 30 percent of users that see branded advertising on multiple sites account for a huge 69 percent of conversions. This also includes vistors to solo sites like portals, where users see multiple impressions....
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Jun10
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The results a the recent study called “Frames of Reference: Online Video Advertising, Content and Consumer Behavior,” reveals that assumptions about embedded video ads aren't universally practiced.It's been communicated just about everywhere that Web surfers won't sit through a 30-second ad...
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When the recent survey of 1,000 web analytics professionals found that over half of them, 56 percent, found their field hard to work with, you know we're a long way from taking full advantage of it. The survey called "Web...
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In a deal with Pluck, Internet Broadcasting will offer up more user-generated content to the Websites of local TV stations, according Mediaweek.People will get access to Pluck's SiteLife service which offers them the tools to build their own blog, share...
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Jun 9
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A report by Harris Interactive which was conducted across seven countries (Spain, UK, France, Italy, US, Germany and Australia) reveals that readers expect the Internet to be their main source of news within five years. The poll included 8,749 adults.Four of...
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MTV continues its push into the online media world as it has introduced two new user-generated sites for "all you trash-talkin' and sketch-comedy wannabes.""YoMomma.TV" gives users the chance to show off their favorite comedy routines of themselves sharing their favorite...
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Andrew Keen's release of his book, "Cult of the Amateur: How Today's Internet is Killing our Culture," caused quite a stir this week as bloggers all over the Internet responded in a not-too-kind way. The basic premise of Keen's book...
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Jun 8
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The latest organizations suing YouTube and Google (GOOG) include Federation Francaise de Tennis (France's tennis federation), Ligue de Football Professione (French Soccer League) and Cherry Lane Music Publishing Co. They join England's Football Association Premier League Ltd. and others in...
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With the Atlantic Coast hurricane season being officially upon us, Ace Hardware has tapped into WeatherBug’s “Hurricane Command Center" to sponsor the Website during the heavily visited hurricane season.Ace has been increasingly active in the online marketing space, recognizing how...
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For the month of May 2007, search engines accounted for 25 percent of the visits to Shopping and Classified Websites in the U.S., according to Hitwise, cited by Marketingcharts. That's up by 0.7 percent from May of 2006.It's no surprise...
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Jun 7
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After the successful convergence of The History Channel's "Shootout" TV series with Kuma Reality Games "gamesodes," as dubbed by Kuma, The History Channel and Kuma are getting together again for a second season of "Dogfights.""We are at the cutting edge...
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Evidently Justin Timberlake likes to surf YouTube, as he liked what he saw in YouTube star Esmee Denters enough to make her his first artist to record for his new label - Tennman Records.Timberlake, who is joint venturing with Interscope,...
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The coolest game on ice, the National Hockey League (NHL), has partnered with Sling Media Inc., which will allow users to clip or grab short segments of TV shows online and upload them to the company's Web site. The terms...
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The online horror site FEARNet now has Spider-Man director Sam Raimi creating original content for the Web site. Raimi will work through Ghost House Pictures, a joint venture between fellow filmmaker Rob Tapert and Mandate Pictures.The first of the two...
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According to the former CEO and president of the Interactive Advertising Bureau Greg Stuart, $112 billion of U.S. ad spending is wasted. Stuart made the comment at the two-day Future of Online Advertising conference in New York: “This is a...
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Jun 6
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Online ad revenue in the U.S. continues to grow strongly as it increased by 26 percent year-over-year for the first quarter of 2007, said the Interactive Advertising Bureau and PricewaterhouseCoopers. "The continued growth of online ad revenues clearly illustrates marketers'...
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Sponsored Review Forget about having to move between Web applications to create, publish and track your email newsletters, blogs, RSS feeds, surveys, and autoresponders. iContact.com is an email marketing and blogging tool that makes it extraordinarily easy for businesses to work...
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CBS (CBS-A) announced it's invested in TicketReserve, an Internet-based ticket agency.TicketReserve provides fans of various events the opportunity to reserve the right to buy tickets at face-value. They are vouchers which can be traded over a free-market system. If the purchaser...
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Fark is among a number of sites that exist for the purpose of poking fun at the numerous news stories out there. As Fark founder Drew Curtis says, it's not about the content of a story, as much as the...
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Jun 5
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Employment for online media has reached the 40,000 mark for the first time since 2001. According to the bureau of Labor Statistics, it now stands at 40,100 as of April, although still below the high of 51,300 of July 2000....
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Taking the first steps toward the goal of gaining a 10 percent share of search, Barry Diller and IAC/InterActiveCorp (IACI), announced they have redesigned their Ask.com search site.Internally the company is calling it Ask3D, which was created to simplify searches...
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The results of a recent study by Gartner confirmed the two types of shoppers that have always existed still operate that way online.You have the typical shopper that knows what they want, knows where to get it, and wants to...
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In a move to promote music from other countries and languages, Apple iTunes (AAPL) is now offering a new feature called Foreign Exchange.How it works is it brings together artists from different countries who agree to translate each others music...
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Jun 4
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Glam Media Inc., which represents over 300 blogs and Websites which the company says accounts for 12 million U.S. users monthly, will be using Google Inc. (GOOG) to begin brokering their advertisements across the Glam network, said the Wall Street...
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Rocketboom founder Andrew Michael Baron has been struggling to find a way to monetize his popular Rocketboom online video show, as many big companies wanted much more scale than the show offered. Evidently those days of looking are now over...
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The projection by Datamonitor that mobile TV growth will reach 155.6 million worldwide by the end of 2012 seems to be far to optimistic to me. Currently there are only around 4.4 million mobile TV subscribers.Evidently the major reason given...
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Saying that the Internet is moving toward more market fragmentation, Philippe Dauman, CEO of Viacom (VIA-B) said that the strategy of the company will reflect those realities. While the last I heard they already had 230 microsites up and running,...
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The idea for individuals or teams to show off who they are and what they represent makes "widgets" a great tool for online marketers and advertisers.A widget is small application that gives easy access to content or information on the...
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Jun 3
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Jason Calacanis chose the venue of the Wall Street Journal's D Conference to announce the launch of his Mahalo.com, a human-powered search engine. At launch the company has 4,000 of the most used search terms completed in the Alpha stage,...
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A recent study, the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07, reveals that the content within an email message isn't the main problem in deliverability. The report stated, “...two frequently triggered Spam Assassin rules generated content filter point scores of...
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Last month a report on the 2006 census revealed that there are now over 89 million singles in the U.S. that are in the role of heads of housholds. These singles love their media and are very social.Contrary to the...
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Jun 2
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The new report from JupiterResearch, “U.S. Broadband Forecast, 2007 to 2012: LECs Maintain Advantage of Cable Operator in Quest for New Subscribers (who thinks of these names?)," says that by 2012 broadband should experience an additional growth of 36 million...
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Apple Inc. (AAPL) announced on Wednesday that customers using the Apple TV set-top box will soon be able to access YouTube (GOOG) videos on their home television sets.With the upcoming feature, due out sometime in the middle of June, users...
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According to market researcher DFC Intelligence, the sale and distribution of virtual items will account for 40 percent of the projected $13.1 billion revenue for the overall online gaming market by 2012. The East Asian market will increase strongly as...
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The BBC is broadcasting a show in Second Life that will be devoted to the virtual economy within it. It will deal with the various ways that people have been making real money from it.Second Life has a currency within the...
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Sometimes it's hard to distinguish between planned public outrage initiated by publicists, and where the actions encouraged cross the lines of the law which result in unintended consequences. That's the latest part of the continuing saga that is Paris Hilton.While...
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This article in the Wall Street Journal shows a growing trend that I don't think will go away any time soon. While the topic was the growing interest in people getting married and telling their story of going through the...
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Jun 1
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One thing I like about the eBay (EBAY) acquisition of StumbleUpon is its six-year history, and measurable growth. This is a company that has proved itself and has started to grow strongly, as it now has reached about 2.3 million...
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This is something that has taken far longer than it should have to me, but it is a good move by Warner Music to put its video archives online. They are partnering with Premium TV to put together online TV...
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With the announcement that EMI has partnered with YouTube (GOOG) to show music clips on their Web site, it brings the last of the big four music companies into the YouTube fold.The music will be monetized through ad sales, which...
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Insights into Two Important Online Marketing StrategiesWhile some of the online bloggers and showbiz Web sites may have gotten a headstart on the tradional media magazines, Chairman and CEO of Time Inc., Ann Moore isn't too concerned about the gossip...
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