Recent data released from web tracking company Hitwise shows that smaller niche Internet retailers rely on search engines for their traffic more than their larger retail online competitors.
Those retailers that operated on the Web alone were also far more dependent on search for driving traffic than their retail counterparts who operate hybrid business in both the physical and online world.
Other than web-only retailers, those categories that derive most of their traffic from search engines are consumer brand manufacturers, chain retailers and catalogs.
Of those in the Top 500 Guide, those ranking between 400 and 500 relied upon search engines to drive at least 50 percent of their overall site traffic, while those 
in The Top 100 received between 11- to 30- percent of their traffic from search.
This isn't all because they drive traffic from their physical stores or brochures either, many use email campaigns that drive a lot of traffic to their sites, along with numerous other strategies like joint-ventures and affiliate programs.
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