Devoted to online marketing, viral marketing, and web marketing

In an upcoming comedy that some TV critics are calling "one of the decade's funniest comedies," CBS (CBS-A) didn't go to their usual sources of critics and newspaper writers to generate buzz for the show, rather they went to bloggers to do the job of letting people know about "The New Adventures of Old Christine."

The producer of the show, Warner Bros. (TWX), located 12 "mommy bloggers" because of the shows' theme of motherhood, and asked them to come to spend a day on the set.

They responded and were included in a video with Julia Dreyfus, the star of the show, which they could put up on their blogs. They were invited to watch a rehearsal of the show and were offered free DVDs. All of this to encourage positive writing on their blogs.

Chris Ender, senior vice president of communications at CBS, spoke about the strategy saying, "The goal is to go beyond the filter of the TV critic and mainstream media to create a direct connection with potential viewers."

It's interesting to hear a mainstream person saying they have to go beyond the filter of the mainstream media.

This is far from the only time this as happened, as Warner Bros. also flew some bloggers to the set of "Supernatural," and let them stay at Vancouver's Sutton Place Hotel for free and also spend time on the set.

None of this is surprising in that Hollywood has tried to get positive coverage in the past through the most powerful currency they have in their arsenal: access to the inner circle.
 
Now the question will be how much influence this will have on starry-eyed bloggers who get caught up in the glitter of tinseltown. This will not only be connected to Hollywood, but to all professional avenues as blogging increasingly becomes the best way to get something to go viral.

You know blogging has turned the corner when they are considered far more valuable than critics and newspaper writers.