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May22
Social Networking Sites Still Growing Fast: Myspace up 70%, Facebook 126%

MySpace (NWS-A) is still going strong in its traffic growth as it accounted for 79.7 percent of all visits to social networking sites in April, said Marketingcharts.com citing Hitwise.

Facebook came in second with a pretty strong 11.47 percent of all visits; while Bebo was third with 1.28 percent.

This has to be continually encouraging, especially for Facebook which had some concerns at the time they opened their service up to anybody. Most weren't sure if there would be an exodus of younger people as the audience increased in age. So far that hasn't been a problem.

“Opening up to the entire internet audience had a positive effect for Facebook” said LeeAnn Prescott, director of research at Hitwise. “Clickstream data indicate that users at other social networking sites may be experimenting with Facebook as an alternative site, which may help it attain critical mass among non-collegiate users.”

Facebook grew by 126 percent and MySpace increased by 70 percent. Bebo was the highest of the top three at 184 percent growth, but that wasn't as impressive since they are so much smaller than the other two.

Confirming that most users have more than one social networking site they inhabit, of the other top 19 social networking sites, almost 25 percent of their traffic came from MySpace.

hitwise-top-20-networking-site-visits.gif


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