A study by a Publicis arm shows that people are less than "moved" by what the networks have to offer. A full 38 percent said that they find less satisfaction than they have in past years.
One report says that TV networks "risk over-exuberance" in their marketing of next years' scheduling. In other words, they may be promoting unreachable expectations.
The survey also said 75 percent of those responding don't think that television programming has improved in any way. Only 9 percent are enjoying it more than before.
"Television ratings have declined, and in ways that rightly concern the industry. 
But ratings alone don't tell us if the declines are because people are busy doing other things or if their feelings about prime-time television are changing," said Richard Luker, the chief strategy officer at Relay Worldwide. "These results ... indicate people feel prime time is less enjoyable and less important to them."
Another finding of the study was that the networks aren't marketing their Internet streaming very effectively, as a full 57 percent of respondents weren't aware that full episodes of television were being offered online.
The caveat to this study is Publicis serves the advertising market outside the TV industry, and so have a vested interest in some of the results stated here.
Still, other studies in general agree with the findings. Reasons the networks aren't promoting Online streaming is they're probably trying to milk the upfront as long as they can, it's the way they've been doing business for a long time. It's in their best interests to stretch it out.
The response from TV viewers that television isn't improving at all is another problem that's not easy to identify. It could mean poor programming and creations, but it could also mean that people are finding new things to do with their time and consider television in general not that important. Thus the large 75 percent that say it's not improving or is worse than past years.
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