According to the BBC, citing a Nielsen/Netratings report, young women in the 18-34 age group are now the predominate group that use the Internet in the UK. They account of 18 percent of all Britons using the Internet.
Not only are they the largest group, they also spend more time online also, as they are online 25 percent longer than men. The most significant UK male demographic online are those that are over 50.
"This represents a seismic shift from the early days when the internet was the domain of the techno-geek," said Alex Burmaster, an analyst with Nielsen/NetRatings.
The most visited sites by British young women are sites dedicated to raising children. Other popular destinations are sites that cater to lifestyle, fashion and family issues.
Other places of interest are shopping and social networking sites.
I don't think this is because women are changing, I think it's because marketers are starting to understand what they want and are serving up things that young women are interested in. We'll probably see this happening across a lot of countries as online businesses target female interests more.
With the recent announcement that clothing sales has now bypassed computer sales for the first time online, it confirms a trend that will continue on for some time concerning engaging women online. We'll start to see other areas of interest to women continually grow in importance.
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