Nielsen/Netratings said in a press release that they're going to go ahead with the Media Rating Council (MRC) Accreditation process for measuring Internet visitors.
This has been pushed forward by a letter the IAB sent to Nielsen and comScore, where it was requested that they submit to a third-party audit of their processes.
According to Netratings EVP Manish Bhatia, the company is positive about the decision saying, "We believe this is a logical next step for NetRatings, because the MRC process is the only audit that certifies to clients and to the industry that we 
have fully disclosed our methodology and that we are executing against that methodology."
There has been increasing pressure for both companies to have a third party audit their processes. It makes sense that they go ahead with it and bring openness and disclosure to their service. Over the long haul it will give online marketers a lot more confidence it the results they're receiving.
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