Fox Sports (NWS-A) is reportedly about to announce an agreement between MySpace and the National Football League that will offer Super Bowl television advertisers a larger Web print during the game, said Marketwatch citing a Wall Street Journal article.
Advertisers are increasingly demanding an online component for their campaigns that will complement their TV commercials, and so News Corp. is providing companies with opportunities to bring interactive elements to their offerings.
The Journal reported that the asking price for this years 30-second spot will begin at $2.7 million, so News Corp. will use this as a kicker to entice companies and agencies to purchase the ads. Last Super Bowl the prices were at about $2.6 million.
With the last Super Bowl game MySpace drew 126,000 unique visitors to ads connected to the game according to comScore, and this year visits will probably grow much larger than that.
This should do well because the ads have become as big as news as the game itself throughout the years, and people like to judge and view them like they're picking their favorite on "American Idol."
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