« Joost Growing and Going ... Through Growing Pains | Main | NBC Universal's Pre-roll Commercials No More than 15 Seconds »

May 7
MySpace Buys Web's No. 1 Photo-sharing Service: PhotoBucket

An anonymous source has confirmed that MySpace (NWS-A) has made a deal to buy Photobucket, the Internet's No. 1 photo-sharing service.

Photobucket has 40 million registered users and has been letting it be known in the last months that it was for sale at about $300 million. Final terms of the deal aren't known at this time.

What is attractive about Photobucket from a users standpoint is its simplicity of use and the ability to use their technology to post videos and photos to any Web site.

MySpace%20Buys%20Photobucket.jpgAssuming the price is in the $300 million range, Forrester Research (FORR) analyst James McQuivey said: "That's a very reasonable acquisition price. They can make that back through advertising sales without much trouble. But that's not the reason you'd buy. You do it if there is some benefit that you can't offer the market unless you combine the two services. I don't know what kind of synergies there are; whether it's driving up the attention of users or prompting people to share more with friends. The question now is how is MySpace going to use Photobucket?"

Photobucket has had a good year, as its seen its unique visitors increase by double as it grew from 9 million unique monthly visitors to 18 million during that time.

Even though the two companies have some overlap in customers, estimated between 25 to 50 percent, it would still increase MySpace users by at least 9 million uniques per month.

Evidently last month's public battle between the two was a prelude to the deal, as MySpace cut off some of the slideshows used by Photobucket customers to put on MySpace, seemingly showing how much they were dependent upon MySpace for business, and possibly using the tactic to drive the price down or keep it level.


4 Comments/Trackbacks




here the photo u wanted

heres your phoyo

heres your photo

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Joost Growing and Going ... Through Growing Pains | Main | NBC Universal's Pre-roll Commercials No More than 15 Seconds »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    TheAlphaMarketer is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb