With Google stratospheric rise, many are looking and hoping for other challengers to emerge to offer options to them.
A lot of people are rooting for Microsoft to be one of those challengers as responses to their Microsoft's Strategic Account Summit has shown.
Some interesting responses offered up an important insight as a number of people said what Microsoft (MSFT) was showing them was being too heavy on all the future possibilities, while not having a lot to say about the present.
This goes back to that continuous tension of taking care of today's business while we look toward future growth and strategies.
In the case of Microsoft - or any other online business - there needs to be both as part of our strategy. We need to have answers now, and focus strongly there, while still looking at where we want to be in the future.
Giving our customers future hope is important as it gives them incentives to continue on working with us ... and at the same time they need to have answers 
to their present problems.
We simply need to work with people today while reminding them where we want to take them for the future. It's a mixture of practical and vision that helps to bring this about. Taking our eye off of either one can hurt our businesses.
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