Hyundai Motor America is partnering with Reuters to launch a "Virtual brand channel" that will appear alongside stories connected to their "Smart thinking" campaign.
What's interesting about this is when Hyundai contacted Reuters about the possibilities of working together, Reuters editors got together with its engineers and developed an algorithm that would initiate "smart thinking" stories when specific keywords and content came up of interest to and predetermined by Hyundai.
Reuters has worked with others in packaging their news content for advertisers, but it's the first time they've done it since they changed the Reuters.com platform. The company has a team of editors assembled for the purpose of packaging content in a way that will be commercially attractive.
"We approached Reuters because of their demographic and they came back with the idea," said Jackie Watanabe, media supervisor for Carat Fusion/L.A.
Hyundai will also retain the rights to syndicate the stories connected to the "Smart thinking" campaign on other sites if they choose to.
The campaign is centered on the launch of Hyundai's Veracruz crossover SUV, although other Hyundai models will be also represented during the partnership.
» 2007 Hyundai Veracruz Has Arrived from Stacey's Auto Parts Resources
Hyundai is making a big statement in the auto industry. I think theyre telling the world, We can make it happen, too. Yup, I absolutely agree with that! Hyundai cars evolved into competent vehicles that also boast off of extraordinary features. Th... [Read More]
Tracked on: May 28, 2007 6:32 PM | Permalink to Trackback