HBO, who has partnered with interactive ad agency Deep Focus, will be using the Internet to virally spread the message about an upcoming comedy series. This is a first for HBO.
To that end, they are directing viewers to an embed code that will allow them to re-post the pilot episode on their blogs, Websites or social-networking profiles.
The comedy series, Flight of the Conchords is now on online portals like Comcast.net, MySpace, iTunes, iFilm, Blip TV, MeeVee, Yahoo TV and Superdeluxe; among others.
“It was our desire to make Flight of the Conchords available to the masses via multiple platforms and to let the content move virally,” said Courteney Monroe, the SVP of consumer marketing at HBO. “Working with our interactive agency Deep Focus, we’ve been able to identify and execute engaging online experiences that resonate with consumers.
The comedy is about the shenanigans of a comedy duo of Jemaine Clement and Bret McKenzie from New Zealand, who now in the Lower East Side of New York City.
This will all lead up to their television premiere on June 17.
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