In a move to decrease its dependence on text-based search advertising, Google (GOOG) has begun to test technology that will allow streaming ads to be played within video clips.
The new ads will differ from the video ads Google offered last year where you have a play button to push within a static image. These new ads will play on the Flash players of the publishers.
“My personal belief is this is part of a test that will determine how Google will approach video advertising on Google Video, on YouTube and on Google.com itself,” said Greg Sterling of Sterling Market Intelligence.
The monetization will be similar to the text-based Adsense program where revenue will be shared between Google and the publisher.
In addition to looking for revenue outside of its text-based search strategy, Google also has to get in the video ad space as numerous competitors have already been moving into it quickly; companies like VideoEgg, Adbrite, Tremor 
Media and PodBridge.
The ads themselves will be up to 30 second long, and will be inserted at all points of the video being watched to see how they are received. Publishers will be given control on whether to allow ads to be watched or passed on by the viewers.
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