Eyespot.com has formed a new partnership with Tremor Media to help people creating their own video mashups to receive revenue for their efforts.
With Eyespot.com, users are able to take photos, music and video and bring them all together into their own unique creations. Before this deal, the videos were used for branding rather then direct response advertising, which has now changed.
The ads, which will be pre-roll, mid-roll and post-roll video, will be added to the numerous video mashups on a contextually related basis. The length of the ads will be between 5 and 15 seconds, with none longer than 15 seconds.
There will be a content filtering tool, along with a "moderation team" which will ensure that ads won't be put up next to unwanted material like pornography or other obscene material.
This is an interesting move in that most companies are looking to offer branded advertising more than direct response. Evidently there's an increasing demand to 
do both.
Eyespot differentiates itself through offering up copyrighted content for those who want to create their own, unique videos with legal material. They work with Paramount and the NBA, among others.
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